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Congratulations on your selection as a FIVE
STAR: Best in Client Satisfaction Real Estate Agent(SM) for
2009.
The 2009 FIVE STAR Best in Client Satisfaction Real
Estate Agent (SM) special section that is appearing in the July
issue of Sarasota Magazine is now available on newsstands
throughout the Sarasota area.
For your convenience we have provided you a press release
announcement. Please use this press release to communicate to
your clients and new potential clients the research process in
which you were selected as a 2009 FIVE STAR Best in Client
Satisfaction Real Estate Agent. |
PRESS RELEASE
FIVE STAR: Best in Client Satisfaction Real Estate Agents
(SM) Announced
Posted: July 10, 2009
Sarasota, FL (July 10, 2009) - In the July 2009 issue of
Sarasota Magazine, the 2009 FIVE STAR: Best in Client
Satisfaction Real Estate Agents (SM) are announced.
Sarasota Magazine formed a partnership with Crescendo
Business Services, an independent research firm, to identify the
“best in client satisfaction” real estate agents serving the
Sarasota area. This past December, Crescendo surveyed by mail and
phone 19,000 Sarasota-area residents who had recently purchased
homes. An additional 250 surveys were sent to mortgage and title
companies, who are often best able to judge a real estate agent’s
technical skills and knowledge.
On the surveys, recipients were asked to evaluate only real
estate agents whom they knew through personal experience. They were
asked to evaluate them based upon nine criteria, including, customer
service, integrity, market knowledge, communication, negotiation,
closing preparation, finding the right home, marketing of the home
and overall satisfaction.
By January, stacks of surveys had arrived and Crescendo began
carefully scoring and screening each nominee with the Florida State
Real Estate Commission’s database to make certain that licenses were
up to date and that no disciplinary actions were pending. Before
finalizing the list, nominated agents were reviewed by a blue ribbon
panel of local industry experts.
The panel consisted of realty company executives, professional
and trade association officers and others directly involved in
housing-related businesses. Although panelists’ comments were
incorporated into the final score, safeguards were built into the
review process to reduce the ability of panel members to influence
the composition of the final list on the basis of company
affiliation.
This year’s list of “FIVE STAR: Best in Client Satisfaction” real
estate agents represents less than 7 percent of actively licensed
real estate agents in the Sarasota area. We hope this list serves as
a referral network for the 78,000 readers of Sarasota Magazine.
Is this list exhaustive? Of course not. There are undoubtedly many
other excellent real estate agents that are not on the list this
year, but don’t be surprised to see them next year.
RESEARCH DECLARATIONS:
As with any research or recognition program, it is important that
we provide you the following declarations:
The 2009 FIVE STAR Real Estate Agents do not pay a fee to be
included in the research or the final list of FIVE STAR: Best in
Client Satisfaction Real Estate Agents.
The overall evaluation score of a real estate agent reflects an
average of all respondents and may not be representative of any one
client’s evaluation.
The FIVE STAR Award is not indicative of the real estate agents
future performance.
The inclusion of a real estate agent on the FIVE STAR Real
Estate Agent list should not be construed as an endorsement of the
real estate agent by Crescendo Business Services or Sarasota
Magazine.
Working with a FIVE STAR Real Estate Agent or any real estate
agent is no guarantee that the selected real estate agent will be
awarded this accomplishment by Crescendo in the future.
For more information on the FIVE STAR Award and the
research/selection methodology, go to:
www.fivestarprofessional.com/reresearch.
Kind Regards,
FIVE STAR Real Estate Agent Program
Crescendo Business Services
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